Getting started with PR

No matter how convinced you are about a product or proud of that one great customer, a commercial message contains little or no news, according to journalists. So keep in mind that your message must have social value and relevance. Therefore, choose the right angle and take a critical look at your organization’s achievements. Where are you as an organization today? And how does a new development fit into the further growth and strategy of the organization? Better take stock semi-annually and frame elements, such as an innovation, a new campaign or staff search, within a broader story.

Journalists are inundated with messages and questions, and even they sometimes can’t see the wood for the trees. So grab their attention with an eye-catching title and in the introduction, which is about five sentences long, tell them clearly what the story is about and exactly what the news is about. Make sure that the whole story is also manageable, so that each journalist can take out elements he considers important for his target audience. Always provide a quality, telling photo with the protagonists. This increases the likelihood that the message will be picked up.

Timing is everything. Our experience shows that it is better to send out a press release in the morning and at the beginning of the working week. Sometimes we also take a broader approach and invite the press on site to discover a new investment or to attend the opening of an additional branch or an event. Above all, it’s about seeing the opportunities and responding to what’s going on. After all, current events often provide a vehicle for highlighting your organization’s expertise.

In most cases, a press release brings a positive message. But sometimes there are less pleasant messages to report, about the temporary shutdown of a department, a recall or even a reorganization. With any external communication, don’t forget to also communicate internally – preferably simultaneously. That way, you avoid having affected employees and stakeholders having to learn the news through the media.

See, you’re all set to spread your news to the media. Would you like help from experienced experts? the content company is ready to make your story ‘the talk of the town’.