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 / CASE

The Workwear Group strengthens its market position with the strategic acquisition of Belconfect.

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The Workwear Group

The Workwear Group (TWG), parent company of the leading workwear brand DASSY®, proudly announced the acquisition of Belconfect in June 2025. The integration fits perfectly within the group’s long-term strategy and marks an important milestone in its ambition to build a resilient European group in professional workwear, safety clothing, and PPE.

For this growth story, we carefully selected and approached the right domestic and international contacts in their own language. The result: the news received solid media coverage in Germany, France, Belgium, and the Netherlands.

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