Two companies that develop digital solutions for the manufacturing industry – CadCorner from Sint-Eloois-Winkel (BE) and GPO Solutions from Breda (NL) – will from now on go through life as Innoptus. Marketing agency KIXX asked us to bring this news to the media. At first glance, this rebranding has little news value. But by choosing the right angle and framing the story more broadly through storytelling, we were able to make specialised trade press enthusiastic about it, to the great satisfaction of the new company’s stakeholders.
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