In June, Brecht Pot and Simon Vansteenhuyse opened their first architecture firm in Bruges. The building, which previously housed a Bpost office, underwent a complete transformation, and neighbours, family, and clients were invited to discover the result during a large street celebration. The content company managed to get many journalists excited about this event. Those who could not attend received the press release digitally, which was widely picked up and positively received by the media. This success ensured an excellent start for the founders.
Brecht Pot, BRES Architecten: “We are big fans of the approach of the content company. The way they immersed themselves in our business in a sympathetic yet efficient manner, and then brought out the most compelling content, was outstanding. The media attention that followed was beyond our expectations. We are still being approached about it today.”
