What if four young people with Down syndrome dream of starting their own paint company? And what if that dream becomes reality? Etion, the forum for engaged entrepreneurship, took on that challenge. The result: their own comic book and a symbolic company, born from a shared passion.
Both the comic Petje af by De Dromers and the company Buiten de Lijntjes were presented in early June at the Brussels Comic Strip Museum. The project is one of the highlights of Eeuwig Etion, the festive anniversary year in which the organization is launching 100 initiatives that make a difference.
For the press event, we at the content company really pulled out all the stops: we called various journalists and got them excited about this unique and heartwarming story. Thanks to those efforts, the comic was picked up by VTM, Het Laatste Nieuws and Het Nieuwsblad.
