Edenya is Pairi Daiza’s new botanical greenhouse: covering 40,000 m², rising 25 metres high, and making it the largest tropical greenhouse in the world. Behind this impressive achievement is Deforche Construction Group from Izegem, which built the structure in 3.5 years.
After the official opening, media attention focused mainly on Pairi Daiza and Edenya itself. Our mission was to also make the company behind the project visible, with the right angle for journalists. More specifically, we translated the technical achievement into a clear story that journalists could immediately work with. We wrote a press release that highlighted the right elements and closely followed up on all results afterwards.
Both national and regional media picked up our story. And to this day, Deforche Construction Group still uses our press release as the basis for new social posts.
Kathy Decroix (Deforche Construction Group): “the content company not only translated our input correctly, but above all flawlessly identified its news value and positioned us more strongly as a company. In projects and media moments like this, you need to move quickly and stay on the ball, and they did that perfectly. We were completely taken care of, the follow-up was excellent, and as a company we are still reaping the benefits of the results achieved today.”
